One of the best features of the CoreXpand product for Bergman Incentives has been the ability to manage each online store independently. They can customize the experience for each client while still keeping their core data centralized.
The ability to adapt to customers’ changing needs quickly is another key feature that has allowed Bergman, on more than one occasion, to win and retain business over its competitors.
Mr. Gilinsky emphasizes, It’s happened more than once. When a client has a need and they’re not sure how to tackle it, we’re able to take it off their plate. As an example, without hesitating and in a matter of day, we can literally create a special purpose site for 5000+ employees where we can collect their sizes and then individually package and distribute the products. We can create logins and specify user access for the clients quickly and efficiently.
With CoreXpand’s solution, having over 350,000 promotional products available in Bergman’s inventory in a multitude of sizes and quantities, and then creating custom, independently managed, personalized client sites that can adapt quickly is not a huge undertaking, explains Gilinsky.
Having the flexibility in their e-commerce solution enabled Bergman Incentives to provide a variety of value-added services to their clients. Projects that are generally thought of as massive projects become quick, simple tasks, and make the internal process of managing large clients more efficient.
We’re able to do more for our clients without hesitating because we have the tools in our toolbox, says Gilinsky. As an added competitive advantage, this flexibility has also enabled Bergman Incentives to retain present customers and gain new ones over the years because they can adapt and personalize their customers’ wants and needs into their online stores.
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